AnimalFeed Co. was experiencing supply chain issues limiting their growth
and loosing competitiveness in a highly competitive market. After a short
diagnosis, it appeared that the company was suffering from unreliable
deliveries, high inventory, increasing and uncontrolled cost.
The company has had a strong position in livestock market in Vietnam
for many years, with a well established brand and reputation.
The CEO of AnimalFeed Co. asked CEL to help identify cost saving
opportunities and improve supply chain performance in collaboration
with his management team.