CEL Consulting. Supply Chain & Operations South East Asia

Client successes

CEL has helped clients across a wide range of industries achieve higher level of performance and long-lasting results. Learn how we have worked with clients to achieve significant business results across the world through our client success stories.

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Client Success Story

1. Problem

The Problem “grow or die…”

2. Approach

Approach

3. Recommendation

Improvement recommendations were made to maximise performance while having a significant cost reduction impact

4. Result

Result

AnimalFeed Co Supply Chain strategy a 7 year plan

Livestock in Vietnam is a fast growing market. Competition is

becoming fierce with strong Chinese and western players

entering the playground. Long established positions now are

being challenged.

Animalfeed Co. has being among the leadersfor years and

developed a strong brand name. However the company is

growing too slow and is loosing market shares.

The challenge for the CEO of AnimalFeed Co. was to find

someone with the SC expertise, professional approach,

and local understanding to design an efficient supply chain,

aligned with the enterprise strategy. He needed urgently to

answer to the following questions:

• How to adapt AnimalFeed Co. supply chain to market

migration and growth?

• How to align the production capacity with the demand plan?

• Where are the ideal future factory locations in term of

logistics?

The CEO of AnimalFeed Co. asked CEL to design the most

appropriate supply chain, a long term capacity plan with a

scalable logistic system. We proposed to simulate

supply chain evolution scenarios, modeling total cost and

investment needed, for the next 7 years

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