Cemindo Co. is one of the world leader in cement manufacturing
but still a challenger in Indonesian market.
Cemindo Co. first wants to secure its current position in northern
Sumatra market, and then to develop a strategy to be competitive
in other Indonesian provinces.
Logistics being major in the cement cost structure, Cemindo Co.
decided to launch a detailed logistic benchmark over Indonesian
competition and assess current and potential strategic position.
CEL being a long-time partner of Cemindo Co. regarding logistics
in the region, we were asked to support their strategy
development in Indonesia.
