With 30% yearly growth the express logistic market in Vietnam is being
very attractive for FDI. ExpressLog Co.established in HCMC 10 years
ago and see its market share rising quickly.
A very fast growing market generates a constant need for capacity, while
keeping costs under control. ExpressLog Co., with 27% growth per year,
has to build enough capacity to allow its operations to absorb sales
potentials while maintaining high service level.
The Country Manager explained that he has been making extensive sales
& marketing efforts and they were paying out. The company was
on a good way to double revenue objectives and he could not accept his
operation center to be a bottle neck toward sales.
He wanted a new operation center with international equipment, standard
processes well implemented and running fast. The substantial investment
( facilities, equipment) related to project would need a quick return.
Beside, he was willing to give operations team a better sense of
efficiency by establishing a 20% productivity increase in the next 4 months.
We mapped together what kind of support he was looking for.
It was matching with what CEL could do, so we agreed about timeline and budget.
