Supply Chain Simulation

CEL has developed a unique solution helping C-Levels to take solid strategic decisions by creating business models and simulate what the future could be (cost, capacity, sales, service level, inventory, profitability, ROI, ROA, etc) under different scenarios (setting up new factory, distribution center, reaching new markets, investing in new equipment, etc). This allows to validate high-level business cases, define expansion plans, quantify risks and avoid costly and time-consuming “real- life” trial-and-error.

Most common applications of SIMCEL:

SITE SELECTION

“Given the market dynamics, the existing constraints and competitive requirements what is the best location to set up our new facilities?”

FACILITY EXPANSION PLAN

“With the demand required over time, how our capacity should be expanded to maximize utilization, minimize operating cost - optimize ROI?”

DISTRIBUTION NETWORK DESIGN & OPTIMIZATION

“Our growth objectives are going to require to serve new stores, distributors, delivery locations. What is the optimum distribution network to absorb this growth and to cope with a higher level of complexity?”

OPTIMIZATION OF OPERATIONS

“We need to increase our productivity, be more flexible, and reduce inventory. What is the optimum set up for us to achieve our volume and cost targets?”

SOURCING STRATEGY

“Given product demand in term of volume, volatility and cost, what is the most optimal configuration of the supply network, what is the most appropriate Make or Buy strategy?”

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