Why Working In Emerging Markets
Emerging markets have the buzz and excitement that drives business and encourages growth. Emerging market is the new economy struggling to adapt to massive changes in consumer behavior and technology transformation, having potential economic power in the future. Variety in its demographic is an advantage because it represent both consumption and production level per nation. More foreign companies will come to emerging market to tap this potential. Working in emerging market is exciting because you are required to be flexible and open-minded.
The top reasons most of people love working in emerging markets include:
It’s exciting – You can feel the “pulse of the city” just walking through the streets
Processes are still new – it’s easier for you to think innovatively as they don’t have the constraints of years of doing something “because we have always done it that way”
Your clients are more willing to experiment – there are always risks with experimentation but the newer the market the more willing the players
Faster adoption – people in South East Asia are quicker to adopt new technology
Global communities – everyone who is anyone is here; the place for international business is now firmly rooted throughout greater Asia.
Sure there are pitfalls – you need guts, determination and a whole lot of patience when things don’t go to plan. Emerging markets are unpredictable, but these buoyant markets are thriving. And if you balance your risks with your successes, it’s a great ride!
“If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.”
– Sheryl Sandberg COO Facebook