Starsport is a major European sport equipment and apparel retailer. The company sources most of its shoes and garment from South-East Asia and particularly from Vietnam. After having received containers in Europe with an excessive amount of defective shoes, Starsport urged its Vietnam Procurement office to take immediate and long-term actions to ensure the quality of the products shipped from Vietnam suppliers.
CEL proposed to Starsport a project to both tackle urgent quality problems and initiate total quality management to get sustainable results:
1. Secure the shipment: stop shipping defective
2. Develop Quality autonomy: implement a quality
management system (QA).
Secure the shipment:
Reinforce the inspection process
Strengthen quality controls
Review production workflow
Develop Quality autonomy:
Train QA & QC staff
Develop formal communication between functions/ with customer
Design & implement a quality management system
Overall quality improvement + 26%
Supply Chain & Operations In Emerging Markets