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A SPORTWEAR MANUFACTURER & RETAILER
PROBLEM
Starsport is a major European sport equipment and apparel retailer. The company sources most of its shoes and garment from South-East Asia and particularly from Vietnam. After having received containers in Europe with an excessive amount of defective shoes, Starsport urged its Vietnam Procurement office to take immediate and long-term actions to ensure the quality of the products shipped from Vietnam suppliers.
APPROACH
CEL proposed to Starsport a project to both tackle urgent quality problems and initiate total quality management to get sustainable results:
1. Secure the shipment: stop shipping defective
shoes (QC).
2. Develop Quality autonomy: implement a quality
management system (QA).
Secure the shipment:
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Reinforce the inspection process
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Strengthen quality controls
-
Review production workflow
Develop Quality autonomy:
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Train QA & QC staff
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Develop formal communication between functions/ with customer
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Design & implement a quality management system
RESULT
Overall quality improvement + 26%
CEL
Supply Chain & Operations In Emerging Markets
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