top of page
Over Iceland Braided River Details DJI M

The Backbone Of Enterprises


Realign your supply chain with your market demand



Supply Chain Network 3d & labels.png

Supply chains are complex networks and it's always difficult to get a decent view of what's going on along the chain. We know there are opportunities to improve but we're not sure where they are hidding, where to start from.

Trade-offs are everywhere in the supply chain. The main decision challenge in Supply Chain lies in having to compare apples and bananas. The Key Performance Indicators are in different units: we are left with comparing % and $, cost and working capital, quantity and value, etc. consequently preventing trade-offs to be exposed in a comparable fashion. At CEL, we measure supply chain through the eyes of a Financial Director: we translate operational and customer performance measures into Sales, Profit, and Working Capital. Scenarios are easy to assess and compare, allowing decision-makers to quickly find a solid consensus on financial business drivers.

#supplychainrisk #autonomoussupplychain #networkdesign #businesssimulation #distributionnetwork

What if we merge 2 facilities?
What if we open a new distribution center?
What if we use sea-freight instead of trucking?
What if we delist products with lowest contributions?
What if we change our sourcing to different suppliers?
What if we outsource part of our production?
What if we change our MOQ?
What if we improve our last mile deliveries?
What if we improve our inventory management?



There are no good business decisions without a understanding the impact on Demand, Supply and Finance. Our approach is both Holistic and Precise. This is how we design and optimise supply chain networks.

Network 5d wireframe.png


Now we have a trustworthy model of your current network, it's time to look into the future. It's time to ask questions, to test ideas, to assess hypothesis, to evaluate potential solutions. Thanks to simulation we assess precisely what capacity will be required to ensure serving the future demand, what policies would allow the highest service level for the lowest inventory, what transport solution would support the lowest cost-to-serve, etc. Hundreds of scenarios are compared until we come out with a realistic yet ambitious representation of what the future network should be.



A digital replica of your value chain, a Virtual Twin of your industrial and logistics network that translates physical flows into cost, cash and CO2.



Once scenarios the future of the future is designed, we quantify Top line, bottom line and investment requirement with the Leadership team. The we plan the main activities, investment milestones, and resources needed to transform your supply chain a better version of itself.

What part of your Supply Chain do you want to redesign?

Distribution Network.png


Collection Icon.jpg


Production Icon 2.jpg
Over Iceland Braided River Details DJI M

How Can We Help You?

bottom of page