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Being Different Through Depth & Practicality



Since 2005 we have helped hundreds of clients in dozens of industries. It has  been a rich and exhilarating adventure and a unique way to understand how supply chains work in different markets, how they operate  day to day, why they are often efficient but not effective, and what levers exist to balance trade-offs between fulfilment, financial and environmental objectives. We've designed, optimised, accelerated, strengthened, and reorganised the supply chains of thousands of different products. And we have realised over the years how loosely connected the supply chain operations are with financial reporting. In most cases, it takes too long  for most companies to get proper reliable and actionable figures to support decision making. Most companies struggle to project themselves in the future with confidence and agility. That's where we help.


Most companies actually struggle to project themselves in the future with confidence and agility. That's where we help.


We consider supply chains as systems with hundreds of  interdependent activities. We also see supply chain as being the enabler for revenue and the generator of most costs, thus being one of the main levers for profitability. Supply chain is the backbone of the company, thus linking to all key functions to get a better, finer and broader picture of what can and can't be done. We focus on identifying and solving the systemic root causes - not just the symptoms.

Being Precise


How to manage the aggregated inventory as each SKU have its own behaviour? How to have an accurate costing if assuming the customers are at different locations? You can't optimise your network if you don't consider each facility independently from others. Thanks to advanced analytics, data science and modelling, CEL transforms millions of transactions into a very broad yet granular understanding of the entire business. It provides the profitability of each customer, product, and location at any point of time... including in the future.


Being Holistic


Being Engaging


CEL has developed an industry leading project management practice that allows clients to engage from day one in considering better ways of managing their supply chain. Respectfully challenging, we propose different perspectives that can either lead to quick and easy wins or to more structural changes.


Using Simulation


While most firms would look at optimising supply chains in the sense of finding the very best configuration for a given point in time, we chose to focus on simulation instead. Simulation provides a much more realistic outcome as it helps to dynamically test different configurations, different scenarios and different futures, and compare them.



Trade Marketing

Supply Chain Management

Corporate Finance

Sales & Operations Planning



Emerging Market Dynamics


Environmental Sustainability

Logistics Operations


Production Operations

Capacity management

Inventory Management

Infrastructure planning

Policy Development

Corporate Governance

Change Management

Project Management


Discrete Event

System Dynamics

Machine Learning





Data Science

Business Data Analytics



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Network Design

Distribution Network

Collection Network

Research & Studies


How Can We Help You?

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