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Evolving Demand And Supply Chain Norms


As people spend more time at home, household spend has both reduced and shifted. Consumers are generally more cautious spending given the lack of visibility on the mid-long term future. Business-to-consumer product companies are generally selling less of their goods. CEL Consulting found that companies operating in retail, distribution, and logistics services (excluding e-commerce and last mile delivery) report a loss of revenue against the target of 25 per cent in 2020’s first quarter and don’t expect to recover this loss this year.


Food Losses In Vietnam: The Shocking Reality


Food loss and waste is a major issue worldwide with deep socio-economic and environmental impacts. Vietnam is no exception, and it is actually ranked in the low performers in the South East Asian region. Latest figures from the CEL study will reveal that, on average, a quarter of the harvested food in Vietnam is lost before it actually reaches processing plants or distribution centers. 


An Emerging Economy 

Vietnam market in the coming years would be exciting, challenging and fast growing. Rural consumer base is another key driver for the future market as the urban market is becoming more saturated. While the supply of logistics facilities and developments of infrastructure is increasing, the quality issues, such as road safety and suitable configuration still persist.


Pandemic Breaks Vietnam Supply Chains – Loss Of Exports May Be Permanent

Freight forwarders in Vietnam have seen cargo volumes down by up to 70% on pre-coronavirus levels, as their key markets remain under lockdown. And according to Ho Chi Minh City-based supply chain consultant CEL, the world has entered a consumer demand crisis which could permanently alter its supply chains. “As we speak, the American consumer is currently already reducing expenditure on shoes, phones, appliances, clothes, cars and tools, for example,” said CEL managing partner Julien Brun.


Not The Strongest Supply Chains That Survive But The Most Adaptable

In Vietnam whereas there were categories where demand clearly surged, i.e. packaged food (+26%*), in dairy (+10%*), in personal care (29%*), the purchase baskets got significantly bigger as people started to visit markets and stores as less frequently. This surge in demand on specific items looked like more of a “just in case” purchase decision, a stock-up behaviour, not a healthy increase of consumption. It is obvious that some lucky companies in specific sub sectors are still trying to cope with much bigger orders than what they can deliver. But this rush on basic consumer commodities – toilet paper being a global symbol now – had biased our perception.


Some Countries Are Squashing the Coronavirus Curve. Vietnam Is One.


Julien Brun, Ho Chi Minh City-based managing partner at CEL, which advises multinationals on emerging-market investments claims Vietnam’s response to the pandemic so far is likely to further boost its credibility, given the fact that the country is already a top choice for global manufacturers looking to diversify out of China. Although factories in the country exporting clothes and shoes are currently reeling from massive cancellations of orders, more production across different sectors could move to Vietnam longer term, Julien commented... 


Vietnam Lured Factories During Trade War, But Now Faces Big Hit As Parts From China Stop Flowing

Vietnam became the destination of choice for firms looking to avoid trade war tariffs, but the coronavirus has left many cut off from their suppliers. The Southeast Asian nation is more exposed to China’s supply chain than any other country in region, research shows, with companies across the board set to take a hit


Supply Chains In Vietnam Disrupted By COVID-19

Eighty-three per cent of companies in the physical value chain in Việt Nam have been suffering from supply issues over the past two months due to the impact of the COVID-19 pandemic, a recent survey by CEL Vietnam, a supply chain consulting and training firm, has found. Of them, 47 per cent had issues specifically with China supplies and a large majority involved raw materials, it said.